Posts tagged Motorola Droid

News Phones Carriers Apps Games Calendar Podcast Is Verizon’s “Droid” branding helping or hurting?

Whether you are aware of it or not, and completely regardless of whether or not you believe it, the Motorola Droid on Verizon Wireless saved Android. More accurately, it saved Andy Rubin, or at least his job, after the G1 underwhelmed and failed to impress many. It’s release, coupled with the release of Android 2.0, launched Android into the foreground of the tech community, encouraging manufacturers, developers, and eventually users to flock to the OS. I can’t help, despite how important a contribution the Droid moniker and device was to “the cause” if it’s still necessary. Android has seen explosive growth since the Droid, and not just on Verizon. Carriers all over the world can lay claim to a sizeable Android army on their networks, yet easily 45% of the time I explain to a new user that I have an Android phone, the response is similar. “Oh, so that’s a Droid phone?”


Don’t get me wrong, it was brilliant on behalf of Verizon’s then brand new marketing company to come up with the idea. The “Anti-iPhone” vibe that really took root after that was really something to watch grow. Plus, like it or not, the “Droid Does” campaign carried a fanatical wave of loyalty to all devices. During a recent interview, actor David Della Rocco was heard talking about his “Fender Phone”, a MyTouch Fender edition, lead him into the quote “Fender DOES” during the interview. There’s no arguing it’s effectiveness not just for Verizon, but for the entire Android ecosystem. I am starting to think, however, that it might be time to hang that particular bit of culture up for the betterment of the platform.

Over the last couple of months I have seen an incredible increase in Android marketing that includes the little green guy. Sprint, who has consistently used a 3D Andy in their commercials, has been routinely using him as the focal point to their commercials. Sony, during the SuperBowl, stitched thumbs onto him in the basement of some third world city for the Xperia Play. Kyocera and Motorola both have put employees in Android costumes for their device launches, and let’s not forget the Motorola Xoom. The initial activation of a Xoom is simply covered in wireframe Andy iconography. When you hear a Droid commercial, Android is listed as a feature, as though at some point there would be a Droid that isn’t running an Android OS. When you look at the marketing, it’s difficult for consumers to tell that these devices are supposed to be similar.

It’s obvious that Verizon has no plans to retire the Droid franchise. In fact, there is quite the wave of Android phones with the Droid brand headed to Big Red, including a first ever Samsung phone. While it’s not entirely a bad thing, especially considering Verizon’s plan to not include Bing on their Droid branded phones, there’s no doubt that there are plenty of consumers who see Android phones and Droid phones as being completely different. Is Verizon the only guilty party here? Of course not. In many ways the same could be said of T-Mobile’s MyTouch line, and at least Verizon doesn’t go as far as to include a special button on their phones. There’s little comparison in terms of popularity between the two brands, as obviously the Droid line has seen a much larger number of activations. It may be that Verizon is simply the biggest kid on the playground when it comes to branding Android, but no matter how fair you think it may be the biggest kid in this case is also getting the most attention.

So, is the attention good for Android? In terms of activations, it’s terrific. I am more than sure that Verizon contributes quite a bit to the 350,000 handsets that are activated each day across the world. However, as things start to even out, as the Smartphone market begins to cool down, and it will eventually cool down, it’s lines in the sand like Droid that will blur the landscape for users considering leaving another platform.

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Battle of Dual Core Smartphones [Comparison]

As Sprint showed off the HTC EVO 3D Android smartphone, they featured a neat comparison showing why the EVO 3D is currently the fastest smartphone coming to market with 1.2GHz dual core Qualcomm Snapdragon processors. Let’s see how the fastest superphones stack up:

Smartphone Comparison


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Motorola Droid 3 to Feature OMAP4, Motorola Targa to be First Phone with Quad-core NVIDIA Kal-El?

Motorola Droid 3

New information has surfaced on a trio of upcoming Motorola phones headed to Verizon. We already knew that Verizon was launching the dual-core Droid Bionic later in Q2, but they also have a growing lineup of multi-core devices including the Droid X2, Droid 3 and Droid Targa. Read on after the jump for the latest rumors and speculation.

Motorola Droid X2

Motorola Droid x2

The Droid X2 is a refresh of the original Droid X, but this time Motorola went with a dual-core CPU. Rumored specs include a 1 GHz Tegra 2, 4.3 inch qHD display, 512 MB RAM, rear and front-facing cameras, and all the other bells and whistles of the original. Unlike the Droid Bionic which operates on Verizon’s 4G LTE network, the Droid X2 will only support Verizon 3G.

Look for this device to debut around early Q3 for $149-199 with a 2-year contract.

Motorola Droid 3

Motorola Droid 3

The keyboard-packing Droid is back again for its yearly update. Lately Motorola has been giving NVIDIA’s Tegra 2 a lot of love, but we hear the Droid 3 will still use a Texas Instruments chip like the first two versions. Rumored specs for the Droid 3 include a dual-core 1 GHz OMAP4430 CPU, 4 inch qHD display, rear and front facing cameras, and a five-row QWERTY keyboard. It is also said to be a global device and feature a SIM card slot for GSM networks.

We have yet to learn if the Droid 3 will support 4G LTE or be limited to 3G only. I expect the Droid 3 will appear on Verizon in early Q3.

Motorola Droid Targa

Motorola Droid Tagra

The most interesting Verizon device to leak out is the new Motorola Targa. This smartphone just appeared on Howard Forums and little is known about it other than a rumored Christmas release date.

Motorola launched the first dual-core phone in the US with the Atrix 4G, so there is a chance that the Targa could become the first quad-core phone. NVIDIA recently demoed their quad-core Project Kal-El and said we should expect smartphones with the chip by Christmas. Motorola has a good relationship with NVIDIA, so I think they should be in the running to get the first smartphone with Kal-El.

Verizon already has the most impressive lineup of upcoming Android device in the next six months and it looks like they will continue to lead throughout the remainder of 2011.

How would you grade the rumored upgrades to Verizon’s Droid family?


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